B2B and B2C - what's the difference, and how do you choose?
Previously in this blog I've discussed AAD B2B guest user collaboration ("B2B") and AAD B2C ("B2C"). There is some confusion in the marketplace about the suitability for these products for different external identity scenarios. Just last week at the Kocho Identity & Security summit we had some interesting questions around this from the audience. I'm going to address this under several headings but then provide a simple flow chart for choosing your path. Integration Both platforms integrate well with off-the-shelf SAML or OAuth apps and anything you want to write yourself, be it C#, Node, Java, or PHP. Security B2B and B2C live on the same Microsoft Azure infrastructure, taking full advantage not only of the end-to-end enterprise-grade secure protocols and secure storage, but also of Microsoft's threat detection capabilities. In both cases the threat detection can be configured using Conditional Access (CA). UI (user interface) customisation B2C all