Microsoft CIAM debuts at Build 2023
For a long time we've been aware of Microsoft's efforts towards converging Azure Active Directory B2C and Azure Active Directory. They are making this change in order to provide a single stable product for the back end portal and other aspects of these identity services. New developments will see a 'CIAM' product sitting on top of AAD - this replaces (or will eventually replace) B2C. CIAM will also provide better experiences for developers hoping to build user journeys (sign in, sign up, etc.). Microsoft continues to support AAD B2C. At time of writing it provides a fuller feature set. However, B2C as-is will eventually retire, and migration paths will be important. The CIAM solution will offer more back-end management features, and an event-driven programming paradigm for user journeys. I will make more information available as and when!